Can You Trust Online Travel Reviews?
The internet can be a great research tool, especially when booking travel related things, like hotels and restaurants, but can you really trust all the online reviews? Are the good reviews that bit too good, or the bad reviews that bit too bad?
Here’s some tips and thoughts from your fellow Mobal Members when they’re assessing online reviews…
Richard Taub says:
I have reserved numerous hotels in Europe using the reviews. I check different websites and look for those with lots of reviews. And I take the negative reviews very seriously.
Yes, I do, as I read and then go there, they are true. What I cannot trust is when people say the bed was “comfortable”, as comfortable to one person is awful to the next. When someone isn’t from the USA and says the bed is comfortable I question that….have they slept on one of the new 14″ pillow top mattresses, or just the old European 7″ hard ones???
I often look hotels up on Trip Advisor. There may be a wide range of opinions. I generally discount the best and the worst, and assume that the truth is somewhere in between. Many hotels, especially in older buildings have several classes of room, or rooms of different sizes, or rooms that have been re-decorated and rooms in need of refurbishment. I am seldom disappointed.
Diane Rice says:
I’ve learned that the most disgruntled people generally write the really bad reviews and that for every 1 person who slams a property, 100 others were perfectly satisfied. We all know you get what you pay for; why do some people book cheap rooms and then complain at the quality? One London hotel pallet pooling review was so bad that we almost changed our booking for five rooms, but decided to just tough it out, and were very pleasantly surprised at the quality of our stay and our rooms and wouldn’t hesitate to recommend it. I no longer blindly trust Trip Advisor’s reviews and instead, assume that I can ignore the very best and very worst reviews on the site to believe something in the middle.
use trip advisor but don’t totally trust first time posters of reviews. look for someone who has posted a lot of reviews and also often read the bad ones as well. just to see if they make any sense or if it is just someone who is hostile or a bit crazy. eg. bed bugs everywhere.
d. kruse says:
I don’t always trust them as I have often felt the exact opposite, but I DO read and pay attention!
I no longer trust reviews. After leaving a negative review on a major hotel salessite the review was not posted. My trust level for the positive reviews is way down.
I read them and take the negative ones seriously. As far as the positives – if they sound too good to be true I figure somone with the hotel has posted them – anything relatively normal I’ll keep in mind.
Patrick Milligan says:
I read all of the reviews. I believe you can get a pretty good understanding of the quality that way.
I, too, read as many of the latest ones as I can (newer than 2 years old) and sort of “average it out.”
Doing that has saved me from many a travel heartache, and has let to some wonderful new hotel finds!
Do you agree or disagree? Leave your thoughts as a comment below…
Emma is a Online Marketing Specialist at Mobal. She is responsible for our outbound marketing efforts including planning and executing email campaigns, social media and blog posts. She also works with the Web Designers at Mobal to update the website and to help to create a better experience for the user.