Krizevac - The Unique Charity Created by Mobal

Mobal & Krizevac

Mobal has been involved in offering the best communication solutions for international American travelers since 1989. Founded in the UK, Mobal has continued to grow in size, status and services and today is a world leader with operations in Europe, North America and Asia Pacific. We take immense pride in providing a platform to drive change in some of the world's neediest communities.


How We Do It

How profits help build communities


How It Started

Mobal Founder - Tony Smith

Mobal & Krizevac Founder Tony Smith with his tour guide on Mt. Mulanje.

It All Started With One Man’s Desire To Make Calls While He Was Travelling

Mobal was the brainchild of Chairman Tony Smith. As a lifelong international traveller, he was constantly frustrated when trying to keep in touch with family, friends & business contacts on his many trips overseas.

On the back of the success of the international cell phone service he established the Krizevac Charity with a desire to change the world.

With his uniquely entrepreneurial approach Tony created several thriving businesses that employ hundreds of people in a poor Malawian township. Income generated from these businesses funds orphan places at a children’s center, scholarships for the neediest to attend school & good meals for those at work.

With a Mobal phone you don’t just travel the world, you make it a better place!



Krizevac aims to achieve a lasting positive change by creating, enterprises.

For decades Mobal has been in the business of giving to charities. In 2006 we took the bold step of starting our own Krizevac charity. At that time a decision was made company-wide that profits generated would divert to a greater good to change the world and to build Mobal into a higher-purpose organisation.

The name ‘Krizevac’ comes from the Croatian word for ‘Cross Mountain’, given to the mountain that rises above the pilgrimage town of Medjugorje, in Bosnia and Herzegovina. Tony Smith, Mobal’s founder & Chairman, was inspired to establish the Krizevac Charity during his visits there and has set out a vision of 15 Krizevac crosses beside needy communities, each in a different African country.

Krizevac transforms communities. This starts with placing a cross on a mountain in an area of great need. This symbolizes the values of public service & personal sacrifice underpinning the Krizevac Charity.

Krizevac works with the local communities to prioritize needs. The 1st Krizevac in Africa was begun in Malawi in 2000. The residents of the Chilomoni township nearby cried out for jobs. Using the profits from Mobal Krizevac has been addressing this need, creating both vocational opportunities & enterprises by establishing what is known as the Beehive Centre for Social Enterprise.

Who are Krizevac

‘All Built with Funds from Mobal.’

Mobal customers receive great products & quality service but probably don’t know they are helping some of the most needy in the world.

Who are Krizevac

Introducing Seibo…

In Febuary 2016, Tony set up Seibo – a registered Japanese non-profit organisation with a simple aim – to feed every hungry child in the world a hot meal in school! School feeding carries many benefits- education, nutrition and health, gender equality, food security, poverty alleviation- in one single meal. The world would be changed if every hungry child in it were to receive a meal at school.

Mobal guarantees that the majority of profits go to its charities, so with your Mobal phone, you don't just travel the world, you make it a better place!


Meet the Team

Over the years Mobal employees have been involved in everything from overseeing the construction of the Beehive Social Enterprise in a township in Malawi to running marathons in Florence to fundraise for our charity. Read on to hear the stories of some of our team!

Stephen Clough, General Manager

Steve Clough

Tracey Lockley, Assistant Manager

Tracey Lockley

Vince Owen, Krizevac Director

Vince Owen

Tony Smith, Chairman of Mobal & Krizevac

Tony Smith

Stephen Clough,
General Manager Mobal Communications

Steve joined Mobal for a summer job before mobile phones were invented. So why did he stay? Mobal is a company that cares…and his wife works here too (so he can’t leave us now!). You can tell by the car he drives all the money goes to charity!

“Tony’s always done good things with his money. It’s never been wasted. It’s not as if he’s driving a Ferrari either..the difference is where the money is going”

Stephen Clough Mobal GM

Stephen Clough Mobal GM

Tracey Lockley,
Assistant Manager

Following in the footsteps of her mom Tracey joined Mobal in 1999 as a summer job. Tracey was the first Mobal employee to visit Malawi in 2008 & was so convinced of the good work being done by Krizevac she ran a marathon in Florence to raise extra funds!

“We’ve always had snippets from Tony & Vince about the charitable work in Malawi. This [90% of Mobal Profits Donated] hasn’t been a revelation but for the new staff there’s nothing more inspirational”

Tracey Lockley

Vince Owen
Krizevac Director & Mobal Charity Liaison

Vince is ‘Our Man in Malawi’! With over a decade of experience in Malawi Vince served as a volunteer with the World Food Programme, UNICEF & even worked at Save The Children- his last posting being Mt. Mulanje- Africa’s 3rd highest mountain! Today Vince can be either found running up a mountain with a Mobal phone for sport or facing his daily mountains of work!

“The last 7 years have been a great privilege doing the greatest things in my life in Malawi. Having done social enterprise & worked in different charities using the independent funds of Mobal has enabled the impossible to be possible”

Vince Owen

Tony Smith,
Chairman of Mobal & Krizevac

The hardest thing in Tony’s life was to tell his mom that he was giving up a steady teaching job and starting his own business. After years of success as a serial entrepreneur it doesn’t seem like it was such a bad idea!

“The purpose of Mobal is to serve the interests of people. Customers come first, followed by my team at Mobal and if we get all this right then the third group of people are well served- the beneficiaries of Krizevac charity!”

Tony Smith

How we Work

“The purpose of Mobal is to serve the interests of people. Customers come first, followed by my team at Mobal and if we get all this right then the third group of people are well served- the beneficiaries of Krizevac charity!”

I have traveled extensively throughout the world for over 25 years and have flown over 3 million air miles. I must say that purchasing your Mobal World Phone has been the biggest improvement in my travels, ever.

Mobal Testimonial - Ray Schwartz
Ray Schwartz, Memphis, Tennessee

Mobal Team at HQ

Mobal team dressing up to raise money for charity.

Krizevac in Malawi

Tailors learning in the classroom at Beehive.


First in importance are Mobal's customers, without whom Mobal would not exist.


Second are Mobal's employees, who attract and nurture our customers in order to produce Mobal's profitable business.


Third are the beneficiaries of 90% of the company's profits. These are some of the poorest people in the world, and their education and employment are sustained through the Krizevac Project.



Tony has built Mobal on the fundamental principles below. These form the core values that Mobal staff live and work by.

Hover over a value to learn more.

We make the main thing the main thing.
We enjoy and have fun in what we do.
We work with honesty and integrity.
Our profits help build communities.
We believe in testing.
We're proud to be different.
We have Entrepeneurial Spirit.

"Doing Charity By Doing Business"

Today, every call made from a Mobal phone helps the neediest individuals in Malawi. Buy a World Phone today and help us continue moving forward.

Loading animation

Please Wait...